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Michigan-Based Companies Team Up To Save Lives

Blood donors to reap benefits of partnership.

When you think of blood donations, many probably think of cookies and juice…but pies are taking center stage in a recent partnership announcement.

Grand Traverse Pie Company (GT Pie) is teaming up with Michigan Blood to give back to blood donors throughout the year. Over the next three years, GT Pie will donate nearly $10,000 in gift cards to the blood organization. The gift cards will then be handed out to donors through Michigan Blood’s ‘Acts of Random Thanks’ (‘ART’) program.

“This partnership allows us to give back to those who give to us in an even greater way,” said Carleen Crawford, Director of Marketing & Communications for Michigan Blood.

Through the ‘ART’ program, Michigan Blood’s community relations team offers messages of thanks through letters with gift cards attached. As the name implies, it’s done at random times – and in different locations – throughout the year.

For GT Pie, this is yet another way to show their dedication to being a Michigan-first company. GT Pie purchases over 95% of its products from Michigan companies and promotes two of the state’s key ingredients- agriculture and commerce. Michigan fruit (apples, blueberries and cherries) sugar and flour all come from our state’s growers and processors, and GT Pie will drive over $22 million into Michigan’s economy this year.

“Our vision is to be a respected Michigan brand; we believe that this is only achieved when we dish out respect ourselves. We hope our partnership with Michigan Blood shines the light on the importance of giving blood to help save Michigan lives,” said Mike Busley, co-founder of GT Pie.

About Michigan Blood

Founded in 1955, Michigan Blood is a fast growing, independent, non-profit blood bank headquartered in Grand Rapids. It is the primary provider of blood products and services for more than 60 hospitals throughout Michigan and is an established leader in quality and service. Michigan Blood collects more than 126,000 units of blood each year at eight permanent donation sites and more than 3,600 mobile blood drives in 59 counties statewide. Michigan Blood has a nationally recognized stem cell (marrow) program and created Michigan’s first public cord blood bank. In addition, Michigan Blood provides therapeutic apheresis, cellular therapies for the treatment of cancer and transfusion medicine consultations. For more information, visit www.miblood.org.

About Grand Traverse Pie Company

GT Pie began in 1996 with one pie shop and six employees in downtown Traverse City, Michigan. Today, with 16 shop locations, GT Pie’s passion is to recreate memorable “pie moments” from long ago while serving craveable breakfast, lunch and dinner menu items.  GT Pie is committed to using Michigan products and suppliers while striving to be a “connecting point” in each community. Pie is simply the vehicle-combining positive intention and team alignment in pursuit of its vision. That’s the Power of Pie. 


MICHIGAN (June , 2017)